Growing up, when you fell down from a bicycle or scraped your knees, your parents or school staff must have applied antiseptic liquids like Dettol or Savlon on your wounds to clean them and help ...

British consumer giant Reckitt Benckiser, which manufactures the antiseptic also has other brands like Harpic, Lizol and Colin. However, Savlon had sales of Rs 65 crore during fiscal 2014 ...

The Challenge:For Savlon, a relatively new hygiene brand by ITC with just four products (antiseptic liquid, soap, sanitiser and handwash) in its portfolio, the pandemic sparked a fight for relevance ...