Samyang Foods hosted an interactive Buldak pop-up experience across from Coachella’s Indio Central Market that became an immediate hit with fans as soon as doors opened.

This year, Samyang Foods made Coachella history as its official Hot Sauce Partner. Over the first weekend of the festival, held from April 11 to 13, Samyang debuted its dynamic Buldak pop-up ...

However, the measure was a blessing in disguise for Samyang Food, which was established in 1961 to roll out Korea's first instant noodle products. "The recall piqued the curiosity of people about ...