Samsung is emailing customers the code “S25APP” which knocks 5% off the total price of the device when it is bought in the Samsung Shopping app. This appears to be a rebrand of the long-standing “APP5” discount issued to first-time buyers.

Samsung's Galaxy S25, S25 Plus and S25 Ultra share many similarities, in both their appearance and what's on the inside. So deciding which of the new phones to get – or whether to even get a new Galaxy phone at all – can be tricky.

Galaxy Unpacked brought us Samsung's latest series of phones and while we've had the chance to get our hands on the Samsung Galaxy S25, Galaxy S25 Plus and the Samsung Galaxy S25 Ultra, today the phones go on general sale from Samsung and other retailers.