However, for first-time marketing clients, SEO can feel overwhelming. With search engines constantly updating their ...

Objective To assess tobacco promotion intensity, retailer behaviours and tobacco company efforts to link retailer marketing to online channels. Methods We completed an audit of tobacco ... that ...

Internal audit departments can effectively manage arising risks while capitalizing on the capabilities of AI and data ...

Supreme Lending’s Sarah Middleton shares her 26-point checklist to help mortgage professionals assess leadership, culture, ...

These were the submissions of audit professionals at the weekend in Lagos at the unveiling of the 2025 Institute of Internal Auditors Nigeria Conference scheduled to hold at the Muson Center ...

Defining AI’s role. Without clear guidelines, AI use in marketing becomes chaotic, which leads to disjointed messaging and potential compliance risks. Human oversight matters. AI speeds up content ...

Marketing Management - Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to ...

The University at Buffalo fully cooperates with and assists external auditors and investigators. The UB Internal Audit Office is the designated point of contact and coordinates external audit activity ...