By redirecting resources towards R&D in key sports categories, Nike has the potential to develop breakthrough products that could capture market share and command premium pricing. This strategy aligns ...

This strategy aligns with the company’s core strengths and could reignite consumer excitement around the brand. Can Nike’s strong brand and marketing strategy offset near-term challenges?

This strategic pivot comes as Nike faces challenges in its core markets, particularly in North America and China. The company’s recent overreliance on lifestyle products and direct-to-consumer ...

Who doesn't love LeBron James? OK, some people hate, but who doesn't love a deal? Some of the more classic LeBron sneakers ...

The deal is seen leveraging the strengths of Nike's (NKE) innovation and SKIMS' inclusivity. "Although we maintain our Hold rating due to near-term headwinds, we see limited downside for NKE ...

Breadth and depth, and how we orchestrate our complete product portfolio have always been strengths of NIKE," said Nike CEO Elliott Hill. Although apparel is not its weakest sector, and the ...

"What makes him outstanding is his ability to go inside and out and handle the ball," Lamar head coach Jerry VanDeusen said. ...

However, the competitive landscape is intensifying, with major players like Nike (NYSE:NKE) focusing on regaining market share in the running category. On’s ability to maintain its premium positioning ...

the management is doubling down on Nike’s strengths, where they are committed to leading with sport and putting the athlete at the center of innovation, design, product, and storytelling in ...

Advertising isn’t dying. Let’s get that out of the way. The industry still commands billions of dollars in investment, wields ...

Susan Sokolowski, a veteran innovator in sports apparel design, is being recognized as part of USA TODAY’s Women of the Year program. Sokolowski has dedicated her career to creating better-fitting ...