“Add to this that three-fourths of shoppers are likely to visit a store as a result of an SMS promotion or other mobile alert, and it becomes even clearer that marketers cannot afford to forgo ...

Live with the January issue, readers will start to receive receive text messages with links to extra content like audio, video and digital offers, along with opportunities to enter sweepstakes or the ...

Olive Garden’s popular “Buy One, Take One” has returned in a new SMS-enabled promotion with Redbox, as the chain aggressively explores new ways of putting deals in front of as many eyes as ...

Pepin Distributing Co., a distributor of Anheuser-Busch Inc. beer products, ran an SMS promotion with the National Hockey League?s Tampa Bay Lightning that drove 1,800 opt-ins to its database. This ...

Chipotle is using mobile, social and Web to build up its SMS database while also doling out clues for a campaign that celebrates its 20th birthday. The Adventurrito campaign is a 20-day-long ...

[img_assist|nid=17423|title=|desc=|link=popup|align=left|width=150|height=100]Route 66 Harley-Davidson, an Oklahoma motorbike dealership, has run its VIP mobile club with SMS marketing company ... and ...