It is important to begin by identifying the SMS opted-in audience you are trying to engage and send valuable messaging ...

Here, SevenRooms managing director, APAC GTM, Paul Hadida, gives Marketing Mag the low-down on how to leverage short message service (SMS) as part of a comprehensive marketing strategy that will make ...

The Lippin Group and Infinitize have partnered on a new PR and integrated marketing offering targeting clients with fandoms ...

Leading SMS engagement platform releases enhanced SMS keyword functionality to drive higher-intent lead capture and ...

We analyzed all marketing texts sent through Ovation’s platform in 2024 - 1.58 million - and identified key trends and ...

SMS is a rewarding marketing channel because open rates are high (a whopping 98%, compared with email's 26.8%) and high open rates equal high engagement rates. Through SMS, your audience can connect ...

Text messages can be annoying when you’re getting bombarded with them faster than you can unsubscribe. On the other hand ...

Short message service (SMS) messaging is one of the oldest and most popular texting methods. In addition to personal com ...