Sanrio is celebrating My Melody's 50th anniversary by releasing a birthday Squishmallow and other celebratory merchandise.
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Sanrio's Hello Kitty and Friends Reveals New 50th-Anniversary My Melody Squishmallow for the Coziest WinterA new anniversary item reimagines Sanrio mascot My Melody as an adorable Lolita Squishmallow, just in time for the character's milestone birthday.
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