A diamond-encrusted platinum Rolex Daytona could one day be snatched by a rich Gen Z as the young generation looks for non-traditional ways to invest.

Costing $136,200, the number of gems across the bezel and dial, along with its platinum construction, are what make this watch the most expensive Rolex. Complete with a baguette-diamond bezel ...

The Largest Collection in the World by David Silver is a coffee table book for collectors and aesthetes alike.

The dial is adorned with ten diamond-set hour markers ... annual calendar powered by the Calibre 9001 movement. This watch combines Rolex design elements for an elegant yet functional timepiece.

Powering the watch, and visible through a rare-for-Rolex sapphire caseback ... which are available in both sizes with fluted or diamond-set bezels. Prices range from $42,100 in 36mm without diamonds ...

Followers of Rolex watches will be most excited by news of the new Land-Dweller ... The former is made of 18ct Everose gold with a white dial set with ten baguette-cut diamond hour markers and a bezel ...

a fresh colourway that would perfectly align with Rolex’s heritage." Danny Shahid, Diamond Watches London "Rolex will likely be looking to expand on the Perpetual 1908 collection again with ...