A significant piece of Roger Federer's legacy was sold to a fortunate bidder for over $100,000 after an 18-day bidding ...

Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Roger Federer will star alongside Elmo in a cheeky advert that will air during America's biggest sporting event.

They want someone in the top 10. Roger Federer once inked a $100 million contract with Uniqlo. Further down the ranks, players are buying their clothes at Uniqlo. The structure of tennis ...

The adored children's character jokingly criticized the tennis great over his spelling abilities. By cleverly tackling the widespread uncertainty about the brand's logo, the advertisement turns it ...

It's Roger Federer's wholesome attitude to life that makes him such an attractive prospect for sponsors and marketing opportunities. He was a gentleman player too, which was the source of his ...

Djokovic’s haul of 24 Grand Slam titles ensures will end his career with more major titles than his nearest rivals, as Nadal finished with 22 major tournament wins and Federer claimed 20.

From Novak Djokovic and Naomi Osaka to Jannik Sinner and Milos Raonic, here are the richest tennis players in the world in 2025.

MELBOURNE, Australia (AP) — Swiss player Henry Bernet gave himself a fairly impressive 18th birthday present Saturday and said he'd taken inspiration from countrymen Roger Federer and Stan ...

Roger Federer's racket from the Wimbledon 2004 championship game could fetch more than $100,000 at auction. It was signed for Anna Wintour.

With the prize money from his Wimbledon victory in July 2019, Novak broke Roger Federer's previous record ... before defecting to Under Armour. In 2012, Uniqlo and Novak agreed to a five-year ...