EssentiallySports on MSN7h
Roger Federer-Backed $2B Brand Makes Massive Identity Overhaul After 'Muppet' Elmo’s Sly Jab
Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...
Crikey19h
The $100 million reason you should discourage your kids from playing tennis
They want someone in the top 10. Roger Federer once inked a $100 million contract with Uniqlo. Further down the ranks, players are buying their clothes at Uniqlo. The structure of tennis ...
BANG Showbiz on MSN14h
Rafael Nadal unable to choose between Roger Federer and Novak Djokovic
Rafael Nadal has equal admiration for Roger Federer and Novak Djokovic as the trio pushed each other to unprecedented heights in tennis.
Tennis365 on MSN14h
Roger Federer lands a prime time slot in Super Bowl LIX extravaganza
Roger Federer will star alongside Elmo in a cheeky advert that will air during America's biggest sporting event.
Tennis365 on MSN11h
Novak Djokovic’s ranking, prize money, sponsors and his next tournament
Novak Djokovic has one big goal for 2025, but his path to a record-breaking 25th Grand Slam title is laced with obstacles. Djokovic is tied with Australian tennis legend Margaret Court on 24 major ...