Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Roger Federer certainly had no problem occupying his time after finishing his professional career. The former world No.1 said ...

Roger Federer appears alongside Elmo in a new Super Bowl commercial for the running shoe brand, On, that has them debating ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the tennis legend has helped elevate the Swiss sportswear brand to new heights.

It's Roger Federer's wholesome attitude to life that makes him such an attractive prospect for sponsors and marketing opportunities. He was a gentleman player too, which was the source of his ...

Rafael Nadal has talked about his intense rivalry with Novak Djokovic and Roger Federer. The three modern greats have dominated world tennis for the past 20 years, sharing an astonishing 66 Major ...

Novak Djokovic is jealous of Rafael Nadal and Roger Federer despite clinching more Grand Slam titles than the iconic pair. That's according to Tim Henman, who thinks the Serbian "craves the ...

with another impressive victory at the Rotterdam Open that sees him match a feat from the legendary Roger Federer. De Minaur could have been forgiven for being down on himself after being ...

Tennis legend Tim Henman thinks Novak Djokovic "craves" something Roger Federer and Rafael Nadal have. This is despite the fact that the Serbian has more Grand Slam titles than his iconic ...

Sneaker brands always love the Super Bowl, and this year, viewers can expect surprises. Elmo is making an appearance with tennis legend Roger Federer for On. And NFL coach Andy Reid steps into his ...

NFL Commissioner Roger Goodell attempted to dismantle any notion of favoritism from officials toward the Kansas City Chiefs on Monday during his pre-Super Bowl LIX press conference. Goodell was ...

The adored children's character jokingly criticized the tennis great over his spelling abilities. By cleverly tackling the widespread uncertainty about the brand's logo, the advertisement turns it ...