In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

Roger Federer recently starred in a hilarious ad campaign alongside Sesame Street’s beloved red muppet, Elmo, for the Swiss athletic shoewear brand On. The fun collaboration left Federer ...

With 26 bids over an 18-day period, Federer’s racquet became the fifth item to sell for six figures, and tied Rafael Nadal’s Roland Garros-winning racquet sale.

Red-hot running brand On is headed to the Super Bowl this weekend with a new commercial starring Roger Federer and ... the new spot shows Federer and Elmo playfully clearing up any confusion around On ...

‘The Roger’. On recently shared a promotional skit featuring Federer and Elmo, where the latter is seen asking the Swiss about the brand's logo, which can be read as "QC" given how the letters ...

Los Angeles-based recipe developer Kassie Mendieta says a recent cake — which went viral on TikTok — was inspired by the perfume Lira by Casamorati Toria Sheffield joined the PEOPLE editorial ...

Roger Federer is set to feature in a ... The clip begins with Federer and Elmo discussing the On logo and how, according to the fictional character, it looks more like “QC”.

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...