Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

In retirement, Roger Federer continues ... The ad stars Federer and Sesame Street's Elmo playfully clearing up any confusion around On's brand name and logo in a memorable way.

Roger Federer recently starred in a hilarious ad campaign alongside Sesame Street’s beloved red muppet, Elmo, for the Swiss athletic shoewear brand On. The fun collaboration left Federer ...

With 26 bids over an 18-day period, Federer’s racquet became the fifth item to sell for six figures, and tied Rafael Nadal’s Roland Garros-winning racquet sale.

Red-hot running brand On is headed to the Super Bowl this weekend with a new commercial starring Roger Federer and ... the new spot shows Federer and Elmo playfully clearing up any confusion around On ...

‘The Roger’. On recently shared a promotional skit featuring Federer and Elmo, where the latter is seen asking the Swiss about the brand's logo, which can be read as "QC" given how the letters ...

Roger Federer is set to feature in a ... The clip begins with Federer and Elmo discussing the On logo and how, according to the fictional character, it looks more like “QC”.

In a recent interview with The Daily Dish, Captain Jason explained that he learned a lot about the perfume-making process during the development of the gender-neutral fragrance. "And this scent ...

with another impressive victory at the Rotterdam Open that sees him match a feat from the legendary Roger Federer. De Minaur could have been forgiven for being down on himself after being ...