Rochester’s Auditorium Theatre has a new name: West Herr Auditorium Theatre. Rochester Broadway Theatre League, which has owned the theater since 2004, announced the naming-rights agreement with ...

Rochester, N.Y.— The curtain rose Tuesday on a new name for the iconic Auditorium Theatre in downtown Rochester, part of a renovation plan.BACKGROUND |RBTL of ...

ROCHESTER, N.Y. — The West Herr Auditorium Theatre in downtown Rochester has a new look, just in time for a holiday tradition for the Rochester Broadway Theatre League.

Auditorium Theatre in Rochester on March 12, 2019. An RBTL spokesperson declined to comment on West Herr’s financial stake.

Senator Jeremy Cooney for the Rochester Broadway Theatre League. The announcement came down Wednesday. The grant will go toward the renovation of the Joseph A. Floreano Entertainment and Education ...

West Herr Auditorium Theatre (WHEC file photo) ROCHESTER, N.Y. — The hit musical Mamma Mia is coming to the West Herr Auditorium Theatre this fall for its 25th anniversary tour.

Local state lawmakers announced a $2 million investment in renovations for the Rochester Broadway Theatre League's Auditorium Center complex Tuesday, Aug. 1, 2023. (Photo by Will Morgan/WHAM) ...

West Herr Automotive Group has purchased the naming rights for the Auditorium Theatre in Rochester. West Herr is also putting its name on the complex the theater is inside of. The complex will be ...

There is possibly no more prominent feel-good story than “Annie”, and the touring production currently on stage at Rochester’s West Herr Auditorium Theatre is, as you would expect ...

Two prominent R&B names are headed to Rochester. Grammy award-winning singer-songwriter Monica will join 13-time Grammy-nominated artist Musiq Soulchild at the Rochester Auditorium Theatre May 17.