In 10 years the designer has redefined menswear and turned the Adidas Samba into a smash hit. She talks sneakers, strategy ...

Last year, 81 per cent of millennials claimed they can’t afford a midlife crisis, while more than half added they simply don’t have the time for one. But surely, the nagging feeling youth is slipping ...

If we’ve learnt anything from Rishi Sunak’s Adidas Samba fiasco, it’s that a mistimed pair of trainers can send alarm bells ringing through the nation. There’s nothing wrong with a ...

Soaring demand for a similar terrace-style shoe sold by Adidas, the Samba, was one of the defining ... Last month, UK Prime Minister Rishi Sunak was widely mocked after attending an interview ...

Of course, earlier this year it was all about the Adidas Samba, above, which enjoyed a glorious reign as the fashion trainer of the moment up until Rishi Sunak wore them and ruined it all.