Because of the Spartan logo’s strong historical identification with the university’s varsity sports teams, its primary use is for materials related to athletics. In certain instances, however, the ...

Michigan came in at No. 25. “The Spartan helmet silhouette ranks supreme here because it’s everything you want in a logo: Striking but understated, strong but subtle and just all-around awesome.

From there, it grew into a tradition that all Spartan fans anticipate as outgoing Michigan State seniors go to midcourt to kiss the logo on the floor as they exit for the last time in their final ...