Brands are turning toward the publishing platform to connect with customers. It could be the next frontier of social.

As chief marketing officer of Rare Beauty, Katie Welch has successfully and thoughtfully used storytelling to connect with ...

Selena Gomez’s Rare Beauty is hosting its fourth annual Mental Health Summit on May 1 in Los Angeles.

So when I heard Rare Beauty was launching a matte version of its wildly popular Soft Pinch blush, I was both intrigued and a bit surprised. Well, after trying it out, I found myself reconsidering ...

Celeb-founded beauty brands are an ever-polarising subject, thanks to questionable endorsements and typically high price tags, but Selena Gomez's Rare Beauty has cracked the code. Boasting a range ...

After getting engaged in late 2024, the 32-year-old got major nods during awards season, dropped a new makeup innovation, and released a No. 1 album — and, if her newest Rare Beauty drop is ...