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Jeans brand True Religion acquired by PE firm, American Eagle-linked investment group
True Religion has new owners after the jeans company made a comeback in the aftermath of two bankruptcy filings. The Y2K-era jeans brand, now an urban staple and popular in the hip hop community ...
Retail Dive14y
True Religion aims for increased sales via mobile app
The True Religion Brand Jeans application, which is available for free download in the App Store, is powered by Global Bay. “The Global Bay strategy was to unlock the True Religion mobile ...