A $28 Walmart toy linked to Pudgy Penguins NFTs is going viral, with some buyers unlocking digital assets tied to $2,000 collectibles.

Pudgy Penguins has also sold 1.5 million Pudgy-branded toys in retail stores such as Walmart, according to Pudgy Penguins’ website. Pudgy Penguins are the priciest NFTs after CryptoPunks.

offering physical toys and other merchandise. The Pudgy Penguins brand reached an agreement with its holders to retain the rights for merchandise based on their collectible digital items.

Despite the slowdown, collections including Doodles, Milady Maker and Pudgy Penguins outperformed expectations, showing strength amid the downturn. Among the largest NFT collections, CryptoPunks ...