Great design isn’t just decoration—it’s strategy made visible; from logos to social media posts, every visual element sends a ...

In today’s luxury marketplace, opulence alone no longer captivates the discerning consumer. The true hallmark of luxury has evolved beyond mere ostentation to encompass something far more meaningful: ...

Pinky Swear is an immersive hospitality destination that has done just that. Its new brand identity, created by The Working Assembly, is inspired by the inkblot psychology test, encouraging guests to ...