It’s understandable that fully integrating GenAI within any business can feel daunting. This is why the focus should be on ...

Anything longer will result in additional noise and money wasted. I believe in Prosci’s ADKAR model when introducing change: awareness, desire, knowledge, ability, and reinforcement.

CHICAGO, IL / ACCESS Newswire / May 1, 2025 / Higher education is at a crossroads. Public trust is eroding. Demographic and enrollment shifts are accelerating. Revenue models are under pressure ...

It will probably come as no surprise to you to read that people do not like change and yet so often companies miss this most ...

asks Vishal Adkar, associate VP, Avalon Consulting. Another point to consider—though not a challenge—is the way marketers allocate budgets across channels, each with its own performance metric.