Being in an advantageous competitive position affords Coca-Cola the ability to increase prices. In 2024, the leadership team reported a 9% benefit from favorable pricing and mix, for example. In an ...

Most consumer products (69%) have the same price online and offline, according to a recent report from Anthem Marketing Solutions. However, when there is a price difference between the two, 65% of the ...

Coca-Cola has a huge product portfolio with various drinks ... In 2024, the leadership team reported a 9% benefit from favorable pricing and mix, for example. In an inflationary environment ...