Private brands are generally made by third-party or contract manufacturers and can be the same as name brand goods, only differing in labeling, or be completely different. Example of a Private ...

Have you ever wondered who makes private label store brands? And did you wonder if these non-name brands were worth buying?

As private brands boom and grocers continue to cook up new store brands, supermarkets could do more to attract younger consumers, ... Gen Z consumers, for example, ...

Macy’s Inc. will launch its newest private-label brand next month. Arriving on Aug. 17, On 34th marks the first of four in-house brands that America’s biggest department store retailer plans ...

Private label products are gaining consumer trust, with 59% of U.S. shoppers saying they trust store brands — especially when endorsed by retailers they already depend on, according to a 2025 ...

Albertsons is bolstering its private-label business with a new brand dedicated to celebrating special occasions, Overjoyed, as the grocery giant taps into demands for value-focused products ...