The brands making the biggest splash on social media, from Spotify and Netflix to fast-growing Fenty Hair
Spotify and Netflix were 2024's top brands in creator marketing on social, while Fenty Hair and Cécred were the ...
The Hidden World Of Dark Social: How Brands Can Harness Private Sharing For Authentic Engagement
It’s critical for companies to understand this trend and the best practices to maximize the effectiveness of their social ...
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17 Brands Most People Don’t Know are Owned by Massive Corporations
The important thing is that you don’t let a parent company get in the way of your love and appreciation for another brand. For example, Stacy’s Pita Chips, owned by Pepsi, Dasani, owned by Coca-Cola, ...
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How Natural Grocers adds personality to its private label assortment
Shoppers can expect around 50 new store brand products to hit the specialty grocer’s shelves this year as the company finds ...
Hanesbrands’ Actions Are Supporting Its Market-Leading Innerwear Brands and Financial Health
Hanesbrands, like many apparel producers, struggled with pandemic-related shipping delays and supply issues. Further, the company faced higher input costs, such as cotton, energy, and wages, in 2022.
The Journey To Build A Successful Luxury Brand—In 20 Steps (Part 3): Building Your Business
The upshot is that founders often work 18-hour days to meet financial deadlines. Unfortunately, the history of luxury is ...