Sydney Stern, a commercial artist with the company, came up with the iconic name and logo design, and “people came to see ... he took note,” says History.com. Partnering with Bruce Murrie, the son of ...

To see the part of the process that Wolfe invented, check out this YouTube video of Pringles being made. The rest, as they say, is history. After a slow start, and some questions about whether ...

Top 10s explores 10 famous logos—and what they used to look like, revealing the evolution and transformations of iconic brand symbols over time.

Watch the full process unfold, from mixing and shaping to seasoning and packaging, revealing the surprising science behind Pringles and why they’ve become a snack favorite for millions worldwide ...

His infamous sketch in the back of a yellow cab became the most imitated logo in history—and cities are still copying it today. In the summer of 1977, New York City was burning. A 25-hour ...

There’s plenty of precedent for turning Pringles tubes into rockets, but of course, that’s hardly surprising. After all, what’s a rocket if not a strong and lightweight cylinder? But the ...

The University of Arizona's iconic cactus and sunset logo is returning to the McKale Center floor. Here's how the design came ...

Pope Leo XIV's papal name has a storied history — and stretches all the way back to the year 440 TIZIANA FABI/AFP via Getty The 267th pope has chosen his new name: Pope Leo XIV. Born with his ...

why was the Mack truck named the way it was and how did a bulldog become its logo? Both traditions started early on in the company's history. It all started over 100 years ago with the Mack family.

San Francisco architect Donald MacDonald received representatives of the team who were visiting on a reconnaissance mission. Although the eastern span’s stately tower with its single cable ...

As part of National Teacher Appreciation Week, TODAY’s Craig Melvin spotlights Leon Smith, a teacher who's now on a mission to encourage more people to join the profession he loves. Smith joins ...

Design agency Koto has collaborated with online retailer Amazon's design team Amazon XCM in a rebrand of the company's distinct smile logo, while simplifying the identity of over 50 Amazon sub-brands.