The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

As consumer behaviors and expectations evolve, successful brands must refresh their approach to meet consumers where they are ...

A new way of measuring the health risks of food has been released today - one of the world's most prominent scientists spoke ...

However, a look at the options available to modern-day prisoners in Scotland’s jails shows that rather than being limited to porridge, they can now buy any one of 22 different cereal options ...

After 25 successful years spent selling yellow fats, breakfast cereals, chewing gum, eggs and vegetable boxes, Buttrick has turned his discoveries into his debut book, Moreish: The Hidden Secrets ...

Cereal is a breakfast staple for many Brits, offering a quick and tasty start to the day without the need for complex recipes or ingredients. However, it may not be as healthy as you believe, with ...

Pringles, its largest brand with about $3 billion ... Although Kellanova shed its lagging domestic cereal business, it maintains exposure to the category beyond its home turf.

The cereal giant "expects macroeconomic uncertainty to continue to impact consumers in the fourth quarter." General Mills also lowered its fiscal 2025 outlook for sales and earnings. General Mills ...

Here are 7 popular snacks that have been quietly shrinking in size. Another frequent mention? Cereal in general. "Big brand cereals. Boxes got smaller. Contents even more so and the price has risen.

Investing.com - Here are the top five things you need to know in financial markets on Wednesday, April 17: 1. China’s... Investing.com - Here’s a preview of the top 3 things that could ...

Dry breakfast cereal has always been marketing-driven. In the 1930s, Mickey Mouse was recruited to endorse Post products; Cap’n Crunch was created to appeal to kids who hated soggy cereal.