April Fools' Day is a time-honored tradition in the ski industry. At POWDER, we did our part, as did several brands that concocted fantastical and ridiculous product offerings. J Skis, which went ...

Pril, a dishwashing detergent brand, used tiny bottles and in-store promotion to improve brand scores and sales in the United Arab Emirates. It only takes one drop of Pril to wash a set of dishes.