This means that market segmentation, dividing an audience into smaller groups with similar characteristics, remains crucial for effective YouTube marketing. What’s new about this strategy?

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According to HubSpot, 43% of salespeople require higher quality leads, while 39% seek greater alignment with marketing on goals and strategies ... calls to action, like interactive mailers ...

Generative AI (gen AI) has sent shock waves of technological disruption across the marketplace ecosystem—particularly when it comes to marketing—leaving stakeholders to grapple with its ...

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Some other key tidbits from Gurman’s article include: Amazon has historically been content shipping low-cost, low-quality hardware, so this sounds like a major shift for its device strategy.