The campaign also drove an over 17% overall lift in brand ad awareness. For Snap, Sponsored Snaps allow the social media platform another way to court advertisers. In Q4 2024, the ad product was its ...

Every April 1st, brands dive into pranks – some clever, some questionable. But do these stunts create real engagement, or ...

Doha: Eid Al Fitr, the joyous festival marking the end of Ramadan, is a time of celebration, family gatherings, and ...

Nicola Matthews tells Tim Healey about making chocolate that changes lives, marketing that moves people, and why naivety can ...

Ever find yourself replaying a conversation in your head and thinking, “Wow, that could’ve gone better”?  You’re ...

KDP remains positioned for long-term growth, supported by its diversified portfolio, strong brand equity, and disciplined ...

The Campaign Breakfast Briefing: Talent & Technology 2025 witnessed a room full of marketers, and agency and adtech leaders, ...

Although Lemonade is still unprofitable, its margins are getting sweeter, with cash flow turning positive. Read why LMND ...

Lululemon sales flagged in the Americas during 2024 and mounting headwinds, most especially in the U.S., challenge growth ...

"Just pocket awareness ... will have a positive impact on his career path. "Just extremely raw," Wilson said. "His ability to just be, you know, completely himself every single day is I think ...

Good day everyone and welcome to the Guess? fourth-quarter fiscal 2025 earnings conference call. I would like to turn a call over to Fabrice Benarouche, Senior Vice President of Finance, Investor ...