Here are some common techniques and approaches used in customer base segmentation: 1. Demographic Segmentation: This approach ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Age and gender fall under a wider type of segmentation known as demographic segmentation, which considers the characteristics of people. Businesses consider the demographics of the people to whom ...

The metrics used to define segments and the values of those metrics, which differentiate one segment from another, come from an analysis of the purchase transactions of the customer population. The ...

The 2016 US presidential election is perhaps the biggest and most public failure of segmentation models in recent memory. Most models not only predicted Hillary Clinton's victory by a comfortable ...