A national experiment comparing food labels found people were less likely to select products described as “vegan” and “plant-based” than those touting health and sustainability benefits ...

Many brands told Insider in 2020 that they opt to use the plant-based label instead of calling them "vegan" because they're trying to win over a wider swath of consumers. Even non-food products ...

It was a move that followed years of sour resentment over the labeling. The FDA did humbly admit that almonds and other sources of plant-based milk don't, in fact, lactate; therefore, they don't ...