Who needs a party dress in 30 minutes? Gen Z, whose personal style is driven by trends, the internet, and never being caught ...

Move over "tomato girl" and "brat green"—"guava girl" summer has officially begun. Every summer, a signature aesthetic takes ...

At the two international design fairs that I attended — Maison et Objet in France, Ambiente in Germany — acres of exhibition ...

Stanford FashionX presented their third annual student-organized runway show surrounding the theme of “Metamorphosis: ...

Kate Moss gave Vogue an exclusive look at her second Zara collection, which takes its cues from her own legendary festival ...

Saweetie’s personal aesthetic has always consisted of trendy and modern pieces. Playful and sleek, the rapper’s footwear game ...

Whether it’s hot girl summer or guava girl summer, keeping your skin moisturized is a must. Switch up your body care routine ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Who could forget her pink fur coat while lounging ... thanks to the Y2K fashion resurgence and celebs like Alix Earle channeling her aesthetic. For your very own Elle Woods-inspired closet ...

The Y2K fashion trend—known for its pink, bedazzled, and nostalgic aesthetic—has finally faded and its futuristic counterpart, Y3K fashion, is taking over. Y3K is a sci-fi-inspired fashion ...