The book delves into essential marketing topics such as brand management, go-to-market strategies ... for us to be featured in the book of Philip Kotler, a globally recognized figure in the ...

One of her recent presentations was at Philip Kotler's Global Marketing Summit, where her talk on the influence of biological intelligence on organic business growth reached an audience of more ...

The central thesis of the book challenges conventional wisdom. Instead of merely improving complaint resolution, the authors ...

Amid shifting consumer behaviors and emerging technologies, teams must embrace change and respond in real time to stay both ...

In an agency landscape where data-driven insights and automation are integral, the essence of meaningful engagement still ...

In September 2024, the School of Business and Management at Queen Mary University of London launched a new ambitious MSc Marketing in the Creative Industries programme. This uniquely tailored ...

Laura Patterson is the president of VisionEdge Marketing. A pioneer in Marketing Performance Management, Laura has published four books and she has been recognized for her thought leadership, winning ...

social media marketing has several distinct advantages, including the fact that SMM has two kinds of interaction that enable targeted customer relationship management (CRM) tools: both customer-to ...

Horrifying visuals have emerged online showing extreme inhuman torture inflicted upon workers at a marketing firm named ... orchestrated by the company’s management, including being paraded ...