Aesthetic, a new fashion company looking to be the “Shazam for clothes,” launched this week and is using AI to help people identify and shop for clothing they sourced on social media.

When you walk into TikToker Jane Johnson's home, the design aesthetic may not be what you'd expect from a 20 year old. Frilly ...

Is the Fisherman Aesthetic taking over your TikTok For You Page or your celebrity style Pinterest board? If so, PEOPLE's style writer Michelle Lee tested it out to see if it's work-appropriate.

But the aesthetics of those environments and the people who lead them, that to me is very clear. ALISON BEARD: That actually brings me to my next question. You talked at one point about good taste.

Young people are leaning in to the grandmacore home aesthetic. Find out why, and learn how to get in on the trend, straight from an interior designer.

The new president of Aesthetic Movement, Alia Gray, has worked with hundreds of brands and retailers over her past 20 years in the industry.. Gray started at A/M as a sales associate when company ...