A handful of new, captivating men's fragrances by names like Dior and Hermès offer a stronger take on category leads. Here's ...

Jen Atkin, founder of Ouai and Kashish Golani, founder of Ovviovita are among those creating scents that hydrate, protect and ...

A solid perfume is essentially a compact balm version of a fragrance that you swipe or press directly onto your skin. The ...

Born from the superstitions of Christian Dior, Bois Talisman is a scent written in the stars for globally renowned perfumer ...

Black or green, Earl Grey or oolong, tea-scented fragrances are spring’s trendiest note. Fresh yet comforting, earthy yet ...

For decades, the way consumers discovered scent was predictable—luxury department store counters, aspirational campaigns, and ...

WE all love to smell good but hate the price tag that comes with luxe perfumes. Thankfully, one woman has revealed her ...

What perfume does Rihanna wear? The beauty mogul has received multiple compliments for smelling good. Uncover the secret ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

From a sustainability standpoint, opting for a solid perfume can also be a more environmentally-conscious decision. ‘There ...

I want to know what products everyone has in their make-up bag, what skincare we’re all using on our quest for glass skin and ...

To maintain momentum, brands must focus on filling unmet needs and tapping into white space opportunities. “Innovation in the ...