ABSTRACT: This study investigates the impact of marketing mix elements—Product, Price, Promotion, and Place (4Ps)—on the revenue and profit of Nigerian Breweries Plc (NBL) from 2013 to 2022, using ...

Christina Woon, the Woon’s oldest daughter, helps a customer. Photo by Bailey Jo Josie/Sound Publishing. Heng Woon rings up one of the first customers of the day on Common Ground’s 16th anniversary.