The announcement comes amid Party City’s decision to shutter all its stores, ending a nearly 40-year run in business. Party ...

Michaels carries balloon decorations, including latex and mylar balloons in playful shapes and life-size characters.

With the pandemic-era crafting boom over, the chain is working to take advantage of market share opportunities.

The collapse of Party City is giving Michaels an opportunity to expand its selection of balloons and other celebration-themed supplies.

"With the expansion of our balloon offerings and party supplies, along with enhanced in-store events and personalized birthday party add-ons, we're making it easier than ever for families and ...

"With the expansion of our balloon offerings and party supplies, along with enhanced ... describing it as “a public relations thing.” “Party City's gone, so let's get our name out ...

Party City is shutting down ... You'll find everything you need to throw a party here, from balloons to tableware to catering supplies. But the secret is to pay attention to quantities - the ...

Subscribe to TheStreet's free daily newsletter 💵💰 When we — or should we say our parents — planned our birthday parties, ...

on-demand party supplies. Chain Store Age is reporting that Michaels is looking to fill the void left by Party City by not only expanding their balloons and party supply section, but also adding ...

Party City is shutting down, closing the doors on its approximately ... You’ll find everything you need to throw a party here, from balloons to tableware to catering supplies. But the secret is to pay ...