Packaging is no longer just about protecting products—it is evolving into a crucial element of sustainability, consumer ...

The shift towards recyclable packaging designs is not just a trend but a necessity in the modern market. Packaging ...

Equator Design’s Aaron Funke explains how packaging must evolve to reflect new ideas around premium products in the pet food ...

Free The Birds discusses the design agency’s recent rebrand for beauty giant Avon as it moves on-shelf for the first time ...

Packaging starts with designing and sketching ideas. Consider what the primary packaging will look like. This will depend on the product and the best way of storing it for example a plastic or ...

Their brief? To create new forms of food packaging to replace the unsustainable designs upon which modern life seems to depend: single-use plastic beverage cups, lids, straws, and bottles.

The Firm launched in 2018, reimagining the wellness of postpartum and modern ... of packaging that fosters authentic connections and cultivates brand loyalty. Effective packaging design integrates ...

As families focus on adopting better habits in the new year, Lidl is reaffirming its commitment to responsible marketing by removing all packaging designs deemed attractive to children from its least ...

To support the new packaging launch, the brand allocated 20% of its annual ad and marketing budget and introduced AR filters to enhance engagement, allowing consumers to interact with the packaging.