The February 1, 2025 edition of ET Brand Equity’s digital cover features Mukta Maheshwari—CMO; VP & Category Head, Fabric ...

Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on ...

Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by ...

Jess Peters, a senior strategist at Impero, offers guidance to brands intent on pushing against the top-down pushback against ...

In India, colour schemes are about emotion, tradition and meaning. While the perfect shade can elevate a brand, the wrong choice can alienate consumers and tarnish trust. Here’s how to steer clear of ...

Cadbury’s new sharing design sparked conversations about one of the untapped four Ps. Landor’s Anna Kohl helpfully weighs in ...

Something was off with Kirk Cousins in the second half of last season. We knew that the perennial Pro Bowl quarterback was ...

Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying ...

The parent of household brands including Tide, Pampers, Gillette and Crest, which beat net sales expectations for the first ...

Sprinklr has cut 15% of its workforce — around 500 employees — due to business performance not meeting expectations.

Charmin Smooth Tear's "patented scalloped edge" solves "consumers' #1 complaint to our call centers over the years," according to a Charmin scientist.