The February 1, 2025 edition of ET Brand Equity’s digital cover features Mukta Maheshwari—CMO; VP & Category Head, Fabric ...

Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by ...

To empower future growth, iconic beauty and entrepreneurship company Mary Kay Inc. announced today the appointment of Dr.

Cadbury’s new sharing design sparked conversations about one of the untapped four Ps. Landor’s Anna Kohl helpfully weighs in ...

Something was off with Kirk Cousins in the second half of last season. We knew that the perennial Pro Bowl quarterback was ...

The Mars plant is once again producing Iams after a decade of producing NUTRO. “As part of our commitment to meet the demand of the pets and pet parents we serve, our site shifted focus to the NUTRO ...

Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying ...

Sprinklr has cut 15% of its workforce — around 500 employees — due to business performance not meeting expectations.

L&T and Infosys have gained more exposure than top advertisers without spending a dime, thanks to SNS and NRN. Their efforts ...

P&G Battle of the Paddles presented by Lowe's brings top NFL pros together with celebrity football fans to compete for the ...

Fortifying the impressive portfolio of P&G brands, the company invests heavily in research and development (R&D). The company allocates about $2 billion annually to R&D, and its expansive ...