People place more trust in "owned" media such as branded websites (58%) and permission-based email (50%). Below, other findings from the Nielsen study, which also explored various advantages of ...

Media planning has become a game of colour by numbers, dominated by the same paid media formats and homogenous frameworks. In ...

Getting paid, owned and earned media to work in tandem, enhancing the effect of each, is the ultimate goal, but it requires a fully integrated marketing structure I got my first job in advertising ...

Learn how to scale earned media in 2025 by thinking like a publisher. Discover proven strategies from Zillow, NerdWallet, and HubSpot to create newsworthy content, build SEO authority, and drive ...

The next step is to figure out how to raise that number – and the answer could lie in paid media. Owned, earned, shared, and paid media are all essential pieces of a public relations (PR ...

Introducing a new series highlighting ways pharma companies can up their game in winning earned media—and ultimately deliver greater impact and value from their messaging. The opportunities today for ...

To make the most of your media spend, it's essential that marketers consider all types of brand touchpoints, which include those touchpoints in the Paid, Owned, or Earned (POE) categories. This Best ...

Unlike earned media (like press coverage) or owned media (like your website), paid media lets you have control over who sees your message and when they see it. Each channel offers unique benefits ...

When attempting to execute a successful earned-media strategy, it is hugely beneficial for a firm's marketing and communications teams to be aligned. However, more than half of marketing and comms ...