As the category leader (22% market share Q2 2018), Otrivin' s objective was to drive usage of nasal sprays and subsequently Otrivin Further, timing was... We’re long-term subscribers to WARC and it’s ...

Nasal spray brand Otrivin used a mix of traditional and digital media to increase spontaneous awareness of the brand in Russia. Otrivin is a medication that offers quick relief from nasal congestion.