Just as online and offline shopping have fused into a single experience, marketers have the opportunity to follow suit by fusing their isolated marketing efforts into a single initiative. Steps Toward ...

Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) ...

Many mobile marketing platforms give you the ability to do much ... customers and clients so they gain easy access to this essential bridge between the online and offline world.

Until 2012, the company developed two separate brands — Foxtrot for offline stores and 5OK for online commerce. Each had its own pricing policy, marketing strategy, and customer base.

The campaign, underpinned by an array of online and offline promotions, underlines the allure of duty-free shopping for ...

Most consumer products (69%) have the same price online and offline, according to a recent report from Anthem Marketing Solutions. However, when there is a price difference between the two, 65% of the ...

Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Teaching Note 514-123, April 2014. (Revised May ...