International luxury brands debuted products on e-commerce platforms ahead of Valentine's Day to seize business opportunities arising from the peak consumption period. For instance, Cartier and Gucci ...

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviors. Media experts weigh in.

San Diego, Feb. 11, 2025 (GLOBE NEWSWIRE) -- Tealium, the intelligent real-time data streaming platform, has achieved the Amazon Web Services (AWS) Automotive Competency. Tealium has also accomplished ...

Invoca, the leader in revenue execution platforms, today announced major advancements to Signal AI Studio, its no-code AI training solution for marketers. Powerful new features make it faster and ...

As the e-commerce landscape grows ever more crowded, capturing and retaining customers' attention has become even more ...

Digital payments startup ToneTag has raised Series B2 funding of INR 674 Cr ($77.5 Mn) in a mix of primary and secondary deal ...

A strong marketing plan isn't just about posting on social media or running an ad campaign – it's about leveraging multiple ...

The online ad spend will see 12.3% growth YoY, including a 16.7% hike in video investment, 15.8% in CTV, 13.3% in social, 12.2% in search and 9.7% in display. But legacy print media will take a hit as ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.

Marketers today increasingly rely on online platforms like mobile apps, social media, and direct email to deliver promotional content, drawn by their cost-effectiveness and extensive reach. However, ...

New Delhi: Akshat Arora, former Head of Marketing and Product at Tim Hortons ... build consumer engagement through offline and online channels, and strengthen the brand’s competitive edge ...