According to the report, traditional attribution models that rely on ‘vanity metrics’ such as impressions, clicks and likes ...

Mexican restaurant group Fonda has fully outsourced its marketing to digital studio TAG. Now in its 15th year of business, ...

Find out how local business partnerships contribute to establishing authority and trustworthiness for your small business.

Digital studio Tag is helping Fonda with its marketing while the Mexican restaurant group undergoes a rebrand.The ...

Homegrown luxury fragrance brand Neesh Perfumes is aiming to scale its operations to reach Rs 200 to 300 crore in revenue by ...

MetaEra expects to attract more institutional strategic investors through this round of financing, realizing rapid service ...

Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day ...

Local "Buy Now, Pay Later" Market Leadership: With its proven track record, X Pay has emerged as the premier local "Buy Now, ...

Chinese Wok goes all-in on IPL with a spicy campaign and a Rs 99 bowl to bowl over young, cricket-loving India.

To navigate the challenges posed by rising tariffs, businesses must rethink their marketing strategies from top to bottom.

As 10-minute online deliveries by "quick commerce" apps like Zomato, BlinkIt and Zepto pervade urban India, hundreds of ...