McDonald’s India (West & South) introduced a Korean-inspired menu, serving up burgers and fries with gochujang sauce and a ...

Rischitelli also points out that data can be actively used during the event. “Before we looked at analytics ‘post-factum,’” he says. “Now organizers, exhibitors, and even the participants themselves ...

Xiaomi was synonymous with smartphone dominance in India. From 2017 to 2022, the Chinese brand, often regarded as the “Apple ...

Here are four key strategies that help launch and grow online stores, and four common mistakes I see that often lead to ...

Our fair value estimate for Supor is CNY 51 per share, derived from a discounted cash flow model with a weighted average cost of capital of 9.9%. This implies an adjusted price/earnings ratio of 16.4 ...

Winwinpay, a pioneering force in fintech and iGaming, celebrated a landmark moment with its Global Online Event, uniting partners, industry leaders, and stakeholders from over 10 countries. Led by CEO ...

POP MART Taiwan adopted Appier's Personalization Cloud to enhance transparency and efficiency in limited-edition product ...

This article explores how businesses can leverage QR codes and augmented reality to enhance direct mail marketing campaigns.