When it comes to choosing the perfect color for your room, a fresh coat of white paint is like the design-equivalent to…well, ...

White paint is often ... In fact, two of the biggest paint trends of this year are painting the ceiling a bold, contrasting colour and colour drenching, where one shade covers all the surfaces ...

Commercial paint didn’t have the same cooling power and, instead, just warmed by around 12 degrees. Within one to two years, this super-chilly, super-white paint should be able to hit the market ...

Barium sulfite-based paint is just one way to improve the reflectivity of buildings. I’ve spent the last few years researching the color white in the natural world, from white surfaces to white ...

Maybe we can douse those companies with this ultra-white paint, too — could be worth a shot. Before joining Mashable, they worked as an editor at NPR and MTV News, a reporter at Teen Vogue and ...

UPDATE: Purdue University researchers create the whitest paint on record. Read more. WEST LAFAYETTE, Ind. — What if paint could cool off a building enough to not need air conditioning? Purdue ...