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In every room makeover, there are usually two or three major game-changers that take the room from “meh” or “good” to great. This could be paint, trim, a great rug, or dramatic curtains. In Imani Keal ...

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That [definition of experience design] aligns with retail, because no one is having a [retail] experience in just the store’s interior any more. It used to be that someone would come in and buy ...