Read about Apple’s plans to develop two new Vision Pro models, as well as the company’s focus on creating augmented reality ...

If accurate, they make one thing very clear: Tim Cook needs Vision Pro to succeed. Cook has previously referred to Vision Pro as an “early adopter product,” but that may be even more true than it ...

To hear newspaper reports tell it, Tim Cook ... more common view, though, is that Apple Intelligence is pretty underwhelming at this stage. For the most part, the features don't deliver thing ...

Apple CEO Tim Cook has navigated Trump's China tariffs before. Can he do it again? This time, Trump is even more aggressive in punishing China — which Cook depends on to make iPhones. One thing ...

Apple CEO Tim Cook is far from giving up on virtual and ... the glasses space is anyone's guess — though if there's one thing ...

The fabled Apple Glass ... Mark Gurman say that Cook is doing what he can to get the smart glasses made. "Tim cares about noting else," one source claimed. "It's the only thing he's really ...

Still, analyst and investor sentiment hasn’t completely turned on Apple, in part because of the training and pedigree of its current CEO, Tim Cook, and his background as a supply-chain whisperer.

And although Apple is in an unenviable position, he says that Cook is uniquely suited to meeting the moment. “The reality is that no company is more in ... “The one thing about supply-chain ...

Apple and Meta have been pouring significant capital into augmented-reality “smart glasses.” One source told Bloomberg that ...

Online safety advocate Lennon Torres keeps finding herself disappointed by the trailblazing CEO, especially his donation to ...

When U.S. President Donald Trump levied 145 percent tariffs on goods imported from China, Apple CEO Tim Cook started working ... tariff exception" and that no one would be "getting off the hook." ...

I’d probably hold off on buying one because Vision Pro 2 is merely a side quest to Tim Cook’s endgame — AR glasses that rule the world and beat Meta. At first, Apple was planning a "more ...